kg wellness was created by Kathy Gregory, a soft spoken, charming lady with a southern drawl that mesmerized me as she spoke about her passion for health and wellness. As she described to me the art of balancing life—kids, work, family, volunteering and everything else that we put before our own health, I could feel the excitement and electricity she had about her new adventure of wellness coaching. This wasn't just a new business but a new lifestyle that she really wants to share with clients and make a difference in each of their lives; to help them achieve their goals while navigating this most-of-the-time difficult journey. As she described this balance of mind • body • spirit the brand started swirling around in my head and I couldn't wait to start working.

We knew we wanted bright colors. The colors would make the brands feel fresh, inspired, carefree and liberated.

The flower growing from the first letter would be a symbol of the journey going from a shell of who we could be to a fresh, bright new life. The name (kg wellness) is all lower case letters because after I met with her there I knew there wasn't an ounce of judgment or stuffiness about her personality (which is perfect for someone coaching us through bad habits). The tag shows the structure and importance of mind, body, spirit by being displayed in all caps and finally progressing to BALANCE in a script, like it is dancing after the logo because once you achieve the previous three areas then balance is the refreshing dance you will take as you realize YOU are worth the journey.

We chose circles as a primary graphic for two reasons 1) to represent the complete circle of mind • body • spirit • balance and how they all work together as well as, 2) to show that we all have multiple "balls" in our lives that we need to juggle but one of those balls should definitely be a healthy you.

THIS PROJECT WAS A COLLABORATION WITH MOD MAVENS + CO.

“I am very pleased with the final product. JWP Design Studio designed my logo, my brand color palette, website, newsletter, social media presence, and more. I love that Jennifer has developed a network of people to help you get started (SpryArt Photography, Vanessa Meyer - Social Media Expert). Jennifer and her team think of everything. I would not change a thing in the process.” —Kathy

Phase one — Branding. We created 4 areas that we wanted to represent on the website, marketing and social media—Consulting, Nutrition, Exercise, and Workshops.

Phase two — Photography by SpryArt Photography 

Phase three — Website Design by JWP Design Studio and Copywriting by NessMeyer.

Phase four — Social Media by NessMeyer 

Phase five — Print materials—8.5 x 11 flyer, 4 x 9 double-sided cards, business cards

CREDITS //
Printing: Minuteman Press
Photography: Tracy Robinson, SpryART
Copywriting and Social Media: NessMeyer