JG Law
Brand Identity and Website Design
“Jennifer was able to take our vision for our law firm and execute it across platforms (from website to business cards to letterhead to social media) to create a comprehensive business system. She walked us through the process and has a team available to assist with content writing and photography, making it easy. Jennifer is a small business, so she understands the needs of small businesses (including budgets) and she is invested in making sure her clients succeed. Whether you are just starting your business or trying to update your brand, Jennifer should be your first call.”
© SpryArt Photography
I was immediately drawn to Jess. We both had competitive dancers for the same dance company. As I sat and talked with her at competitions or in the lobby after practice, I knew she was a smart, strong, independent mom—my kind of lady. I was thrilled when she asked me to help her and her law partner, Stephanie, create a brand and to expand their business online.
They knew from the outset that their goal was to offer a different style of law firm—they wanted a virtual firm to allow the ability to care for families and their business. The primary goal was to be approachable and accessible to everyone. Based on their experience as attorneys, and after talking to numerous clients, they realized that their branding, including how they would be perceived by potential clients, was of the utmost importance. They wanted to be viewed as approachable and accessible, they knew that the standard, traditional law firm format and branding would not be the right fit.
Although I thought that we were ahead of the game with a business plan in hand, Jennifer pointed out so many factors, including having a consistent voice and brand across all platforms, from social media to website to "real life." A great piece of advice was that she wanted to make sure that our brand reflected our true (real life) voice and personalities.
THIS PROJECT WAS A COLLABORATION WITH MOD MAVENS + CO.
Phase one — Branding. Logo, business system, color palette, fonts.
Phase two — Photography by SpryArt Photography
Phase three — Website Design by JWP Design Studio and Copywriting by NessMeyer.
Phase four — Blog setup on website.
CREDITS //
Printing: Minuteman Press
Photography: Tracy Robinson, SpryART
Copywriting and Social Media: NessMeyer